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Unlike Google, Overture is based 100% on how much you are willing to spend. This can be a substantial difference with the higher priced keywords, so often times I will list where my budget suggests rather than for position. You can be more selective with your ads. If you wait till the end to say what you are selling, it might get cut off. Are you giving away a prize? Use it for things that no one else is!Kobesent Solutions ..:.. You get a little more room and flexibility in writing your Overture ads. Don’t be lazy. Write an Ad for EVERY Keyword. Overture Tips and Suggestions BUT it is VERY IMPORTANT to say what you mean at the BEGINNING. This is another reason you […] This means if you have a very specific keyword that you are paying just 10c for… Overture Tips1. Unlike Google, you don’t have to worry much about your CTR. Usually more expensive, especially for the top keywords, and also the starting cost (10c rather than 5c for AdWords). Take the time and do this right. You know exactly where your ads will showup the first day you start your campaign and you can check them every day and tweak your cost to move up or down in the rankings.2. Both have advantages and disadvantages and really compliment each other well.
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